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Useful starting points for founders.

Free planning templates. Fill in what you know, mark the gaps and bring them to your discovery call.

Resources

Write the first product brief

Define the customer, product category, target country, format, sales channel, budget and timing. Separate what is decided from what still needs research.

Download editable checklistEditable text file · no sign-up

Compare suppliers fairly

Request comparable specifications. Record quoted unit cost, minimum order, samples, lead time, payment terms, documentation and items excluded from the quote.

Download editable checklistEditable text file · no sign-up

Prepare a packaging handoff

Confirm the dieline, material, dimensions, print requirements, label text owner, review process and final files before approving artwork.

Download editable checklistEditable text file · no sign-up

Map launch dependencies

Assign an owner to samples, specifications, artwork, specialist checks, production, delivery and sales-channel materials. Identify what must finish before the next task begins.

Download editable checklistEditable text file · no sign-up

Use the completed brief to get a more useful first conversation.

Bring your idea, target market, current stage, constraints and main question. A finished business plan is not required.

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A clearer next step starts here.

Bring your product idea, target market and the stage you are at. Discuss a practical next step with Kristiyan on a free 30-minute call.

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